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CNET is an e-corporation at the leading edge of media companies. Standing between buyers and sellers, CNET produces Internet network and television programming for both targeted and general audiences. Online and on television, CNET is the leading authority on computers, the Internet, and digital technologies. The issues for CNET were these: in a dynamic environment (think Internet time), how do you compress the time it takes to manage through change and keep teams and individuals engaged and aligned with constantly changing corporate strategies, tactics, and goals? In the Internet marketplace, survivors must do many things well - including developing and retaining their people while maintaining alignment between company and individual goals.
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