Customer Mindsets, from The Real Learning Company, puts salespeople inside the customer's head to learn the context and process companies use to make purchasing decisions. Built specifically for salespeople, this highly interactive and dynamic learning program focuses on what really matters to customers: their corporate goals, their business challenges, their key players, and their decision processes. Customer Mindsets gives salespeople the background they need to engage in effective business conversations with decision-makers at all levels of their customer's companies.
Customer Mindsets helps salespeople:
- Adopt the customer's mindset
- Explore 10 global business trends and the 18 most common business challenges
- Learn how to do research to identify trends and challenges affecting their customers
- Sell value by connecting their own products, services, and offerings to a customer's specific business challenges
- Master the typical organizational structures of businesses and the different concerns and motivators of each of the key leadership roles
- Align their mindset with the executive customer by focusing on six compelling business topics
- Explore the typical decision-making process in corporate environments
- Identify what information businesses need at each stage of their buying cycle
- Discover how to influence customer purchasing decisions
