Customer Simulation, from The Real Learning Company, builds the business acumen that today's customers require from the salespeople who call on them. Built specifically for salespeople, this dynamic, interactive learning program gives participants the opportunity to run a business just like their customers' for three years. The simulator reinforces each salesperson's understanding of the customers' financial and other business drivers. Customer Simulation gives salespeople the understanding they need to have effective business and financial conversations with a full range of executives at their customer's companies.

Customer Simulation helps salespeople:

• Identify a customer's value proposition
• Determine which international business trends are having the most impact on a customer's operations and marketplace
• Picture how funds flow through the income statement and balance sheet during a business's performance cycle
• Focus on the principal operations that create value for a business
• Understand the importance of cash flow
• Evaluate income statements and balance sheets
• Apply standard industry financial ratios to analyze a company's performance
• See the financial impact of alternative marketing and investment options
• Demonstrate the value of their own company's offerings and capabilities to improving a customer's financial position

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