Financial Fluency, from The Real Learning Company, gives salespeople the expertise they need to have relevant financial conversations with their customers. Designed specifically for salespeople, this engaging learning program avoids abstract accounting and focuses on the metrics customers use to measure their own performance. Participants learn how to influence customer buying decisions by speaking about their own products, services, and offerings in financial terms.
Financial Fluency helps salespeople:
- Read and interpret balance sheets and income statements
- Demystify the financial terms most important to their customers
- Learn how customers use financial metrics to make business decisions
- Connect financial metrics to customer business challenges
- Determine the different financial metrics most closely watched by executives and managers in different parts of their customers' organizations
- Explore three keys to customer profitability
- Apply the standard financial ratios considered most important to the customers in the industries they call on
- Identify the specific financial impacts of the products, services, and other offerings they sell
